Content & Advertising Standards

EdenStream exists so that Adventist creators of every kind — pastors, musicians, health teachers, documentarians, historians, artists, authors and more — can publish their work in a place that will not quietly work against them. That promise only holds if the library itself can be trusted. This page sets out what we carry, what we do not, and how we decide. It applies to everything published on the Service, and to every partner we work with.

1. What we are for

• A library a family can hand to a child without checking first.
• Teaching that is honest about what it is: sermons as sermons, music as music, health teaching as health teaching.
• Creators who keep their ministry — and their income.
• An audience that is not being managed by an algorithm.

2. Honest labels

“Honest labels” is our central editorial commitment. It is not decoration on the home page; it is a rule that can be enforced.

• Titles describe what the content actually is. No bait-and-switch, no manufactured urgency, no implication that this video is the last one you will ever need.
• Artwork represents the content. Thumbnails and cover images are drawn from the item, or plainly depict it.
• Health teaching is labelled as health teaching. The speaker’s credentials are shown, and nothing on the Service is presented as medical advice, diagnosis, or treatment.
• Partner and sponsored material is labelled before it plays, in plain sight — not in a footnote.
• We publish no invented view counts, ratings, reviews, or testimonials. If a number appears, it is a real one.
• AI-generated or AI-assisted work is labelled as such — on the item, before it plays. Using these tools is permitted here; presenting the result as something it is not, is not. AI is not banned. Pretending is.

3. What we do not carry

This list is deliberately short, so that it can be applied consistently rather than argued case by case:

• Adult or sexual content, in any form.
• Gambling, betting, lotteries, or games of chance.
• Alcohol, tobacco, vaping, and illicit substances — the health teaching already on the Service explains why.
• Content promoting hatred of, or violence against, any person or group.
• Remedies presented as cures, and health claims we cannot see a reasonable basis for.
• Third-party advertising networks, behavioural tracking, or retargeting. Not now, and not later as a growth shortcut.

4. Advertising

EdenStream does not monetise your attention. Advertising is limited to mission-aligned partners — the “Freely Give” model described in our Privacy Policy. In practice:

• Alignment first. Partner material must be consistent with EdenStream’s statement of beliefs and with the health principles taught on the Service. Material that conflicts with either is declined, whatever the budget.
• Nothing in section 3 is for sale — not as advertising, sponsorship, or product placement.
• No advertising auctions. A partner appears because they chose to support this work, not because they bid the highest.
• Disclosure. Every commercial arrangement is disclosed on the item it funds.

We would rather carry no advertising than the wrong advertising.

5. The Sabbath

EdenStream is Sabbath-aware. That is a publishing rule, not a slogan:

• Commerce — purchases, waitlist sign-ups, and paid placements — pauses from Friday 18:00 until Saturday 18:00 Africa/Harare.
• No advertising or promotional campaign is scheduled to begin, run, or expire inside that window.
• Library playback continues. We rest from selling, not from the teaching.

6. Enforcement

• Anyone may report an item; reports go to the operator.
• We act proportionally. A labelling error is corrected. A content breach is removed. A serious or repeated breach ends the account.
• The creator is told what was removed and why, with the rule cited.
• If you disagree, appeal in writing. Appeals are read by a person and answered within 30 days.

7. Status of this policy

EdenStream is at launch stage: there is no public studio, and no advertising is currently sold. This policy is published ahead of both, so that creators and partners can judge the platform before they commit to it. It will be reviewed before the studio opens, and any material change will be posted here with a new date.

8. Contact

Questions about these standards, or a report to make: use the Contact link on the site, email the help desk at [email protected], or write to the Operator, EdenStream Media, Karoi, Zimbabwe.